By Scott Worthge, Vice President, Mobile Solutions
When creating a survey, how do you begin? Perhaps you look at resources cataloging industry best practices, featuring “how-to’s” on subjects such as overall length, complexity of the questions, using the appropriate scales and so on. While that is all valuable information—in fact, I’ve written previous blog posts on these subjects—I’m going to ask you to take a step back from digging into developing measurements and questions right away. Instead, let’s look first at the foundation on which your measurements, questions, structure and flow will be built into your survey. Think of this as you would building a house—you have to make sure the foundation is properly laid before anything else happens, and this foundation is what I’m calling the Four Building Blocks.