By Emily Tomasiewicz, Director of Mobile Innovation
The ubiquity of mobile device ownership has spawned the need and opportunity for mobile market research. As mobile devices continue to evolve, consumers will continue to eagerly adapt. When relevant, your mode of research must follow the consumer’s path. It’s important to understand when and how mobile market research can improve existing success metrics already established in your research today. What kinds of new data can you expect from advancements offered by mobile data collection and how does that impact your survey design?