By Andy Jolls, Chief Marketing Officer
From gamified Doritos to moonshine-inspired soda, it’s quickly becoming evident that Summer 2015 has been an exciting time for new consumer packaged goods (CPG) products. The CPG market is constantly innovating and the wide array of products that have hit the shelf in the last few months have underscored the diversity of the latest trends. Through Instantly Product Watch™, our live, crowd-sourced insights engine that tracks newly launched products from the moment they hit store shelves, we monitor the constant flow of products that are hitting the market and talk directly with the market to find out how they’re performing. These insights translate into an interesting perspective on where brands are focused and what the future direction in certain categories might look like. Here’s a closer look at some of the trends that have dominated the latest product releases and what CPG companies should be thinking about now.