By Edan Portaro, EVP, Global Business Development & Mobile Innovation
How do you attract and engage mobile market research participants? While people are spending more time connected to their devices than ever before, there’s also more content competing for their attention. Users are reading books, streaming music and movies, surfing the web, checking email and live chatting with their family and friends from a single device. A boring, static survey is going to have a hard time capturing and holding their attention—unless it’s ultra-short, ultra-relevant or has a great incentive. Increasingly, researchers are looking at dynamic question elements as a way to increase mobile research participation. Here’s a closer look at what researchers need to know about integrating dynamic questions into their research.